Episode 58

full
Published on:

28th May 2025

Coaches Exploring AI: Tools, Challenges, and Opportunities

Embracing AI: Tools, Tips, and Ethical Considerations in Coaching

Summary

In this episode, Angie and John discuss their initial experiences and approaches to using AI tools in their coaching businesses. They delve into various applications of AI, such as ChatGPT, Gemini, and AI note-takers for improving efficiency in content creation and client interactions. The hosts share their thoughts on the potential of AI to enhance human capabilities while emphasising the importance of careful verification to avoid issues like AI hallucinations. They also reflect on the balance between leveraging AI for administrative tasks and maintaining the essential human element in their coaching practices. The conversation touches on ethical considerations, such as ensuring AI-generated content remains authentic and credible, and provides insight into the evolving landscape of AI in professional settings.

Chapters

00:00 Introduction and Initial Banter

00:18 Discussing AI Tools and Their Uses

01:35 Personal Experiences with AI

03:19 AI in Business and Coaching

04:56 AI Note-taking and Video Creation

10:26 Challenges and Ethical Considerations of AI

12:37 Effective AI Prompting

14:01 Future of AI and Final Thoughts

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

You can send us a video or voice message on LinkedIn:

John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John

Angie's LinkedIn Profile or visit AngieSpeaks.com

2023 Present Influence Productions Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills 58

Transcript
John:

Angie,

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Angie: John,

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John: are you using I,

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Angie: am I using what?

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John: aaiiiiiieee

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Angie: What on purpose

are you talking about?

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John: Artificial Intelligence

chat, GPT, that kind of thing?

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Angie: Oh, John, it's

called ai, not aiiieeee.

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John: Well, I bow to your greater wisdom.

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I.

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Angie: Oh, good lord.

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Okay.

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Maybe we should talk about

this and what AI tools we are

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using and how we're using them.

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John: Yep.

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Sounds good to me.

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I'll get there, Angie.

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I'll get there.

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Angie: Oh my gosh.

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Let's get started.

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Oh my gosh.

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I have to ask, did you hear somebody?

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Say it like that?

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Or are we just being funny today?

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John: I'm pretty sure

that's how my mom says it.

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Angie: Does she real?

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Oh, she's not listening, is she?

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John: My mom doesn't listen to our show.

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I'm sorry.

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Yeah,

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Angie: Oh my goodness.

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That's okay.

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We don't want her to now,

because I actually used to work.

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John: to me embarrassing her, though.

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That's all.

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That's all good.

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Angie: Oh, so what?

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When you're doing your standup

routine, she sits in the audience

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and you're making all the mom jokes.

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John: Do you know what I, I've told her

that there is a whole standup routine

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there, just waiting to be written.

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I haven't got around to

it yet, so we'll see.

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Angie: Oh my gosh.

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You know what?

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be prepared.

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Be prepared.

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'cause mother jokes are

not funny to the mothers.

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Just say

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Anyway.

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John: always no fun mom.

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I love head to bits, but a AI tools.

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Angie, I

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Angie: Yeah.

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John: tools.

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We had a really interesting chat with Dr.

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Lisa last time on the show.

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It was enlightening.

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There was stuff that I hadn't

realized about what was possible

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with ai and we both decided it

would be good for us to talk about

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what we are already using and doing

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Angie: Yeah,

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John: in our coaching businesses.

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What's maybe one of the most prominent

uses for AI that you are already onto?

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Angie: so I, obviously this

has, it's morphed a little bit.

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It's evolving because.

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A, I don't know what I'm doing yet.

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Right.

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I'm learning.

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But I think the first experience that

I had using AI at, for anything, was

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it like using chat GPT and now Gemini.

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But after Dr.

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Lisa being on last week, like.

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Clearly I'm not even using it in

that space to its fullest potential.

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I'm sure that I have not a clue as to

what I can use, but that was pretty much

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where it began for me, and it's turned

into more because, I mean, there's ads

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everywhere on what AI could do for you

and your business, but again, I feel like

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my knowledge base can't even keep up with

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how many more tools become available

like it feels like on the daily?

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John: Yeah the advances are

super fast and we can talk about

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stuff and it will be outdated by,

well next month, if not sooner.

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Angie: Sure.

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John: or su supersede that

there'll be new things.

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Undoubtedly the technology

race is so fast.

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Many different companies are

trying to win the race racer and,

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Angie: Yeah.

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John: of.

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Interest in competition going on.

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Is it all good?

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Maybe not, but but a lot of it is,

certainly it's not something I think

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we can sit on the sidelines of.

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We probably do need to be involved, but.

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was a little resistant to AI tools at

first, when AI was first really on the

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scene and available to us, and it was

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Chat GPT and I didn't

really want to use it.

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It felt like cheating, so,

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Angie: Yeah.

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John: a, I'm not a Luddite by

any stretch of the imagination.

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I embraced technology, but

that all felt like cheating.

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And there's still aspects

of it that perhaps do, but.

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I don't think it can be avoided now,

but I would say the first AI tool I

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probably used was in editing audio

and video content for for podcasts and

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Angie: That's the big first step though.

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You're like, oh I started

using it by, I'm like, really?

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I was down in the simple place of like.

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Tell me how to say this.

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In statue, bt, so you are even light

years ahead of that, but within, I

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guess, your business structure, right?

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You're like, this is the

space that I'm using it.

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John: Yeah and I think I still at

the moment at least have very much a

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mentality of AI as a helper rather than

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It's not a doer.

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It's not.

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I want it to be a done

for you thing with ai.

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'cause I don't think it's

really there in most cases.

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But it's a great helper.

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good idea.

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Generator.

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So some, sometimes it's a

good brainstorming partner for

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With

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Angie: Absolutely.

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John: options.

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I.

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And so I think those are really

great things to use it for.

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But as I say, initially I was just

using it to speed up the process of

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creating online content, which it

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Reasonable job at, but you still need to

have the human check-ins on it because

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it's far from perf, far from perfect.

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But yeah, those are my first

things, but probably after that.

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I would say it was

notetakers ai notetakers in,

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Meetings particularly,

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Angie: Yeah.

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John: this is something that I use with

clients, with coaching clients to give

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a, it gives a pretty full summary of

a coaching call well as identifying

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the action steps and all of that.

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It's like nobody needs to be taking notes.

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If you've got an AI notetaker

recording the call and giving

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you an overview at the end of it.

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Angie: Well listen, and it's

a great way, I mean, I've, I

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started you doing that as well.

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I mean, I was a little hesitant,

but I was like, well, it's on,

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let me see how my notes Right.

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Let's do the verify.

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How do my notes compare to its notes?

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And I'm like, better organized

because I love, it depends

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on whether how I'm doing it.

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It can be typing.

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Sometimes I'm even writing them

really quick because there's just

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certain things that I wanna make

sure I'm highlighting and whatever.

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So it's just faster for me to

just sit there and take the note.

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But, like you said, using it

especially in like Zoom, so.

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I'm looking at the notes

going, awesome job.

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Bravo, have round of applause.

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Because they're organized,

they're concise, and they work.

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So that's one space.

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And you've seen, right, I've

shared with you like some of

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the videos that I've created.

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I, I see ads all over, every

platform, every social platform.

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And there's like, Hey,

there's AI for your business.

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And I'm so curious.

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I've probably tried five or six

different platforms at this point.

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To see.

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Right.

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I'm just curious.

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Like I don't have to use it.

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What is it?

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And you've seen some of

my videos, so, I loved it.

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I was like, this is fabulous.

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I put in my idea, my theme, my

content a little bit, and it

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created this like video on my theme

with music and all these things.

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The only thing, and you know

this, the only thing that I'm

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not yet a hundred percent.

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I ain't buy into yet is that, a lot

of it, even if it's my voice, right?

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'cause I've recorded my

voice to let AI speak for me.

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I don't love yet that it still sounds

like me, but a little bit robotic.

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Like, I'm not ready to sound like that.

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However, Dr.

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Lisa said, you know what?

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Because AI is up and coming so

rapidly, people aren't necessarily

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turned away, or turned off.

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Buy that.

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So maybe I have to revisit a

couple of those platforms to

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make my videos much easier to do.

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John: I think one of the points she made

was about that it where people knew it

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was AI created or generated, they had

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Angie: sure.

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John: to it, but where they didn't,

they actually liked it more.

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Angie: Yeah.

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John: is, I.

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Kind of crazy.

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I mean, I

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Angie: Yeah.

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John: if we'll see those

stats continuing on.

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I certainly do not like those YouTube

videos where it's a very robotic

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voice with horrible intonation.

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But

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Angie: Yeah.

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John: I see these tools

getting a lot better.

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We.

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One of one of my shows recently

where I'd lost my voice couldn't

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do the intro and outro for it.

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I used an AI avatar tool on D script,

which they now have video for.

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these characters that look, they

look ai, but they look human as well.

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Angie: Sure.

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John: movements, the facial

expressions, the tonality not

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perfect, but it's still bloody good.

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It was

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Angie: Well listen, but imagine where,

yeah, imagine where that will be.

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Let's just say a year from now, like

I feel like if you and I are talking

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about this and revisiting this in a

year let's say we even wait that long.

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I feel like the tonality, all of

that is going because coming up

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with the theme and the content.

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Is not for me, what I see as the

challenge of AI in our space.

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Right.

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I'm, I understand that there's a lot of

other businesses and organizations and

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in industries, I, I'm really looking

for that word, where they're using AI

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and it's like, this is really great.

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But in our industry specifically, I think

we have to be a little bit careful because

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this is still a human based industry.

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Interestingly, I just signed a contract

recently with a corporate company.

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And there was a provision, no AI from

my like days use AI all day long.

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But no, AI was one of the, and I get it

because I guess there's a multitude of

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reasons, but I do, I just feel like that

it's just taking over and you wanna make

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sure, I guess, or they wanna make sure

that, what they're paying for is Angie

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live, not necessarily Angie ai, Angie 2.0.

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John: makes sense.

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It makes sense to me.

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They're paying for the human connection

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Angie: Correct.

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John: They get that.

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Angie: yeah, but I mean, I would say to

you per like:

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even though, I have like an assistant now

and it's good and love you by the way.

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But you know, but I think AI is going

to just lighten that administrative

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load of it and help us to present.

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Sometimes I'm gonna say like, the

ideas that I had for video, I plugged

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it all in and let it all happen.

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I was like, Ooh, this is great.

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I wouldn't, I, Angie, not a IE, I would

maybe not have come up with something

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so clever yet still in alignment because

I don't have the brain of a computer.

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So it can be great.

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John: It can be great.

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I'm very aware, and I think I mentioned

this with, in our chat with Dr.

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Lisa last week, but I'm very aware that

AI does scrape other people's content and

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information and you can even instruct it

to stuff in the style of someone else.

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And it will do it to, as best

of the best of its ability.

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Angie: That's crazy.

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John: Is kind of crazy,

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Angie: Wow.

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John: This is really why a lot of people

now are talking about expertise factor

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is not as important as it used to be.

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The, your connection and relationship

ability, your performance ability

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how you show up human to human

is far more important than

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level of expertise because most

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Angie: Yeah.

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John: be gone from ai.

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We, I.

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Do still need to be very careful

of something that is a growing

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problem and concern that people are

not as aware of as they should be.

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People in the industry certainly

are of AI hallucinations.

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Like if you are getting data and

facts and things like that off ai,

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need to verify them because AI will

create statistics and facts and

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information that seems really real, but.

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If you look into it a little

more deeply, isn't there?

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There was even a legal case

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Angie: Ooh.

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John: where it turned out that

legals cases that were being cited

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as precedent weren't actually real.

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They had been weren that this had

been done by ai and it was a hall,

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an air hallucination, of course meant

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Angie: Bizarre to me, the whole

like concept of, 'cause I'm

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sitting here going, really, what

the heck is an AI hallucination?

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What is that?

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So,

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John: Yeah.

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Angie: okay, so being in a

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John: Is generating answers that seem

to fit what you're asking it to do,

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Angie: I.

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John: not necessarily bringing

you the most factual or accurate.

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Now, I think you can probably

maybe counter for some of that by

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trying to make sure that they only

instruct it and prompt it to only

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use verified facts and show they come

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Angie: Yeah,

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John: might be one way to help you

to do that, but it is something to be

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aware of don't just trust whatever.

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as such that AI throws at you

whichever tool you're using.

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Angie: I think we talked about

this a little last, a little bit

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last time when we spoke with Dr.

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Lisa, and that is the prompting.

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The prompting I think

is the, really the key.

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So let's go back to Google

for a minute, right?

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Doing a Google or, I

mean, Google is my search.

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I, if I'm looking for something,

I'm not even asking sir.

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I'm like, Hey, Google, blah, blah.

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But it's funny because I could.

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John: Do you mean Google Gemini?

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Just to clarify.

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Angie: No, just Google.

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If I'm just doing a search, so I'm

doing a basic, I'm gonna do a little

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comparison so I could be sitting

at the table and this happens.

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I'm with my crazy family, love you.

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And we could be like talking about

something or someone and it's like, oh,

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well I don't know when that happened.

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And we'll all pick up our phones

and say, Hey, when did this happen?

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And there's like this very

like, variation of answers from

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around the table, so to speak.

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And interestingly, I did get to that

point where I was just being very explicit

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and getting better answers, right?

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I learned how to actually use Google

instead of like relying 100% on

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it to be smarter than me, right?

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I was getting more effective

answers, more specific, all of that.

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And I think that the

prompts are to that point.

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I know it's a little belabored, but that's

really the key, I think, to using ai.

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More effectively is learning.

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John: the moment.

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Angie: Correct.

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And listen, everything, disclaimer,

everything that John and I say today

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will be different by tomorrow, so,

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John: Yeah.

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And as say, a year from now, the

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Angie: yeah.

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John: of prompts may have changed.

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And again, this is,

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Angie: Yeah.

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John: say, this is something Dr.

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Lisa was talking about last time.

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But super important to do that right now.

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We do need to be doing better prompts.

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The more information we can give,

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Angie: Yeah.

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John: E even things as simple as,

I will often use some prompts now.

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Ask me questions that you

need to get more clarity for.

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A good answer on this.

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that it will feed back to you.

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All right let's get this information

from you as well and then I'll be able

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to give you an even more detailed answer.

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Great.

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it, things like that, it's

worth spending a little time.

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Right.

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Certainly currently on learning

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Angie: Right.

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John: do prompting Well,

you don't need to be.

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Unless it's something you want to be doing

professionally, you probably don't need

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amounts of time on it, get a few insights

into how to do some good prompts that

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will give better, more useful, valuable

answers and get more specific learn.

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Learn a little bit about how to

train your AI tool, the whichever

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Angie: exactly it.

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Yes.

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John: one you're feeling more comfortable

with, because it's gonna learn your voice.

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It's, you can, and you

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Angie: Yes.

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John: helping you to create your

content more effectively the

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more it learns how you do things

and your style of doing things.

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that email marketing program that

I'm in, have recently just given

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us a whole load of tools to help

us to program our own AI or GPT

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To speak with our voice.

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I.

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Angie: Yeah.

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John: we're putting in the qualities that

we have and they don't, again, never gonna

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be, well, not certainly at the moment.

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It's not gonna be perfect, but it's

gonna be pretty good most people will

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not be able to tell the difference.

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So I do think these things

are really valuable.

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Most of the courses and programs that

I have access to at the moment At

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least one or more gpt or AI tools that

are within the course itself that are

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designed for you to use with their

program to get a specific result or to

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Angie: Right.

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John: along.

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We're not doing those

sorts of things as well.

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Then we could be missing out.

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So learning how to.

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Create a GPT or something similar be also

very useful for you as a coach right now.

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And something that I'm only

just starting to look at.

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I dunno if you've thought

about this at all, Angie.

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Angie: So I listen.

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So I was gonna say to what you said in

the beginning of that is, you really have

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to treat it as though it's an assistant.

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And if you hired an assistant in

your posi, in your job, right, in

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your business, you're not gonna

just say, Hey, just still do all

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the things I need to be done.

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You're gonna give them some very

specific prompts to what you do, how

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you do it, how you prefer it, so they

can take the ball and run with it.

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And you should not treat

this any differently.

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The results will probably be better,

stronger, faster than if you had a

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live person, right, doing the things.

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But you should be as specific

as that and look at it as a.

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As a supplement to your business, as

the assistant to what you're doing,

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and keep an eye, always verify.

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You cannot, you wouldn't give your

business to a lie or maybe you

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would to a lie person that you

know, hey, just take everything.

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You have access to all things.

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Go have fun with that.

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You wouldn't in good conscience,

I would hope, do that, and you

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shouldn't do that with A GPT either.

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I am excited to continue.

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Utilizing it in the space.

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And honestly, I'm, and this

is really, transparent.

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I'm learning like everybody, 'cause

I'm, I'm very technology averse.

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Don't, John, don't give me that look.

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I don't close your eyes like that, but

you know, but this is something that I

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feel can help me actually be better at

all of those things and I have to have

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fun with it, like you said, and make sure

that it's doing what I need it to do.

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Because right now, I'm all, I'm also

sure that all the vision of how I

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see it working within my world, my

professional world is probably just

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like, I'm not even scratching the

surface yet of what I could actually do.

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I had a conversation recently with a, a

friend actually who has been, applying for

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:

jobs, not even getting like one response.

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And it's, and then if you look,

oh, this has gone to like,

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there's 2000 applications and

resumes that have been sent.

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You know damn well they're using, some

of AI to to get through those:

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You know that there's no possibility that

a person or a team of people is sitting

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:

there scrutinizing, going over tooth ths.

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:

So it's everywhere.

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It is everywhere, and we need to

definitely rise up to it or else we

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:

are going to be left in the sand.

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John: a hundred percent.

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But here's one of the things, like

what, when I was doing a little

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work on a program that I'm in for

the day, and the coach is saying I.

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That it's always a good idea to work

on your niche a little more and tight

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know, make sure it's tightened up, that

it's the right niche and stuff like

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that, and was even recommended to use

AI tools to help you figure that out.

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So I went and had a play.

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I have paid chat GPT at the moment and

I'm preferring it to Gemini, so I might

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stick with it, but I, I had a play on

there and worked on like, here's what

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I'm doing, here's what I'm working with.

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Helped me tighten up.

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My, my niche and my help

who I help statement.

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And let's see if it's good.

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And it was actually an improvement

and it also even led me to being

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:

able to create some new content.

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:

Based upon the stuff

it was coming up with.

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Angie: Yep.

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John: I'm gonna add to

and change around a bit.

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It's not come out a hundred percent

perfect, but it's come out with

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:

like, alright, that's great.

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:

That's something I can

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Angie: It does.

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John: it's helpful.

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Let's take it from there.

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:

Kind of blown away at how

well it does those things.

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Okay.

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:

Be at

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Angie: Sure.

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John: has been other people's stuff, but

here's how we have to think about it.

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:

Everything we know have

learned from other people.

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Everything we know we've

learned from other people.

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:

So this is a democratization of

knowledge to the point where we

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:

all are pretty much gonna have

access to each other's expertise.

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:

Maybe it's gonna make

our brains a bit lazier.

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:

Who knows?

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:

We'll have to wait and see on that

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:

knows

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Angie: I'm hanging up now.

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No, I'm kidding.

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:

John: in, I

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Angie: Don't say that.

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:

I'm having like Dr.

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:

Who like flashbacks right now.

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:

John: Who things

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are, this, the, there is

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:

it's all about

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:

building.

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:

Another brain to,

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:

do work for you, to

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:

Angie: Yeah.

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John: load

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off of your brain

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:

and to do stuff that we just

don't have the cognitive load or

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:

availability or energy to be able to

do as much as AI can help us to do.

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:

so

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this is really what it's about.

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:

our, even our

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phone can be

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cons.

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:

Our mobile phones can

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:

be considered as.

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:

An additional brain.

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:

They

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:

store our contacts, they store

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:

Angie: sure.

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:

John: of information because we

can't, we just can't consciously

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:

keep it all in our brains.

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:

So we

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tasked some of

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our mental capacity or mental load

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onto machines,

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:

onto technology, and we're

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:

Angie: Right.

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:

John: continue down that path.

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:

There.

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:

It's not necessarily in itself a bad

thing, but there are things we probably

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:

need to be aware of that we, we don't

really have the scope to get into today.

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:

But whilst this is all going on, we

should be taking advantage of what's

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:

us and worry less about the

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:

future and worry more about.

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:

our businesses work

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:

right now and making these

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:

Angie: Yeah.

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:

John: for us, right?

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:

Work for

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:

if you're

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:

creating talks or books or anything

like that, this can really help

501

:

you to outline stuff, to generate

some ideas, make sure you haven't

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:

Angie: Sure.

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:

John: of information.

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:

Are important things for to do

because all of us are flawed,

505

:

we're not perfect beings.

506

:

It's easy to miss stuff or to misinterpret

stuff or to get things wrong but

507

:

Angie: Right.

508

:

It's a great way to fill in the

blanks and elevate us, right?

509

:

It's a great way to supplement, and

that's why I keep feeling like, for me,

510

:

it's filling in those blanks and maybe

taking things to the next level and

511

:

helping me to grow as a professional.

512

:

But at the end of the day, I.

513

:

It's not gonna coach for me.

514

:

It's not going to speak

for me, so to speak.

515

:

I am still going to be that ever present

human that is in front of the scene, so,

516

:

John: Yeah,

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:

as I said, we're

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:

we

519

:

use and one of the

520

:

tools that I use and I

521

:

actually

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:

have done for a while is writing tools.

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:

I use

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:

Grammarly to help me

525

:

Angie: Yeah.

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:

John: correct myself

527

:

and even

528

:

Angie: Yeah.

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:

John: get it

530

:

right and Grammarly doesn't

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:

always speak with my voice, but it

532

:

does show me I.

533

:

Good grammar at least, and

things that I might want to

534

:

change, or obvious mistakes

535

:

Angie: Yeah.

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:

John: easily fix, which

is what I want it to do.

537

:

But there are other AI writing tools now

which are worth playing with as well.

538

:

That can just speed up things of like

email responses, automations, that

539

:

especially if you are sending a lot of

the same messages or if you're doing

540

:

sales by chat or anything like that,

there are AI and automation tools.

541

:

Are

542

:

able to speed up those

543

:

processes

544

:

for you

545

:

and reduce your carpel tunnel syndrome

546

:

Angie: Right.

547

:

Yeah.

548

:

So we've covered a lot today.

549

:

I think this is something that we're

going to continue to revisit and we

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:

should, because we're gonna incorporate

things into our businesses, and maybe

551

:

we'll get a little more specific

the next time we talk about it.

552

:

Yeah, let's hope so, we'll return to

553

:

John: itsoon itt.

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:

Soon, but I think we've,

had a good episode on

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:

this

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:

Angie: Yeah.

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John: it's been some

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for you too.

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Show artwork for Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills

About the Podcast

Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills
Where coaching skills meet business development.
The Coaching Clinic is the go-to podcast for new and experienced professional coaches who want to grow a thriving, sustainable business and get better results with clients. Hosted by veteran coaches John Ball and Angela Besignano, this weekly show delivers actionable coaching strategies, business-building insights, and real-world tools to help you attract clients, master your craft, and scale with confidence. From powerful client conversations to group coaching design, sales, mindset, and marketing—this is your backstage pass to what really works in coaching today.

About your hosts

John Ball

Profile picture for John Ball
From former flight attendant to international coach and trainer, on to podcaster and persuasion expert, it's been quite the journey for John.
John has been a lead coach and trainer with the Harv Eker organisation for over 10 years and is currently focused on helping his clients develop their personal presentation skills for media and speaking stages through his coaching business brand Present Influence.
He's the author of the upcoming book Podfluence: How To Build Professional Authority With Podcasts, and host of the Podfluence podcast with over 150 episodes and over 15,000 downloads John is now focused on helping business coaches and speakers to build a following and grow your lead flow and charisma.
You can now also listen to John on The Coaching Clinic podcast with his good friend and colleague Angie Besignano where they are helping coaches create sustainable and successful businesses, and the Try To Stand Up podcast where John is on a personal and professional mission to become funnier on the stage and in his communication.

Angie Besignano

Profile picture for Angie Besignano
With early beginnings as an entry-level manager in the sales industry, Angie has spent more than 3 decades building her knowledge and expertise to create her master coaching and speaking brand, AngieSpeaks. After climbing the professional ladder, she started her own company and decided to focus her practice on High Performance Coaching. In doing so, she challenges individuals to elevate and grow, no matter what level they are at currently in their personal or professional lives.
Angie has created a strong following through her “tough” but “pragmatic” approach and challenges her clients to find the space that is holding them back the most. In doing so, their outcomes not only compound, but take root, so that results can be permanent. The tools she provides work in the “real” world and show up in their first interaction.
Angie has an unwavering passion toward the journey that fosters a true transformation for those that work with her. She delivers her content and speaking engagements with an authentic enthusiasm and curiosity that creates trust and rapport, allowing for a heightened experience.