Episode 66

full
Published on:

1st Oct 2025

Elevate Your Coaching Practice Through Self-Review

Mastering Self-Review for Coaches: Growth Without Self-Loathing

SUMMARY

In this episode, Angie and John discuss the importance of self-review for coaches, comparing it to personal trainers who never exercise. They emphasize that effective self-evaluation helps coaches improve and avoid becoming complacent. Angie shares her journey of initially being uncomfortable with self-review, while John highlights the value of constructive feedback. Together, they explore the balance between constructive criticism and self-compassion, detailing how feedback and self-assessment can drive personal and professional growth. Practical tips include asking clients for feedback, reviewing coaching sessions objectively, and keeping track of progress. They also provide a free downloadable review questions sheet to assist coaches in their self-evaluation process.

Here's the link to the FREE (don't even need to give us your email) Self-Review Checklist: https://docs.google.com/document/d/1OTHh0vdF8eV0p9QGPRlFj2JoqClhLTkpe5mggB7oISw/edit?usp=sharing

Let us know if you find it helpful.

CHAPTERS

00:00 Introduction: Reflecting on Coaching Practices

00:33 The Importance of Self-Review

01:04 Personal Experiences with Self-Evaluation

02:29 Feedback from Others

03:53 Implementing Feedback for Growth

10:09 Client Feedback and Its Importance

12:04 Peer Review and Continuous Improvement

20:20 Questions for Self-Review

22:29 Conclusion: Keep Growing as a Coach

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

You can send us a video or voice message on LinkedIn:

John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John

Angie's LinkedIn Profile or visit AngieSpeaks.com

2023 Present Influence Productions Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills 66

Transcript
John:

Angie,

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Angie: John.

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John: we spend so much time helping

clients reflect, review, and grow,

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but how often do we actually turn

that same process back on ourselves?

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Angie: Ooh.

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I don't know if I wanna answer that,

but I think a lot of coaches treat their

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own sessions like a dodgy first draft,

hit record, deliver it live, and hope

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the client doesn't notice the typos.

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But the truth is, the best

coaches keep leveling up by

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reviewing their own performance.

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John: They do.

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otherwise we're like personal

trainers who never exercise.

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So today we are looking at how to

review your own coaching sessions

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without spiraling into self-loathing

or pretending that you are flawless.

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Angie: Which, let's be

honest, are the two extremes.

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Most of us kind of bounce between.

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So let's see if we can't

find the middle ground.

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John: Angie, I never

used to review myself.

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but I do it more now.

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In fact, I've been, come in,

put in positions where I've

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had to do it, and I find

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in that.

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but there's so many different

places in which I review myself.

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Coaching sessions is just one of

them, but I do feel it's important.

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But I know you've been reviewing

your own coaching sessions as much

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more standard practice than me.

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So tell me a bit about when

did you start doing that and

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why did you start doing that?

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Angie: Yeah, I have to say, I wish I

could say to you, oh, I had this big

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epiphany and I thought, wow, what a

great way to level up my coaching skills.

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But that wasn't how it happened.

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what happened was I was working

for a pretty big coaching company

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and part of their process, it's one

of my certification, one of those.

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Pieces to every session delivered

was coach self-evaluation.

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And it really gave a great, comprehensive

breakdown of how do you think you did?

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And it wasn't airy fairy.

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So, so when I would say, six

years ago, I started doing it.

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into my career.

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I think previous to that it was more like.

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Only brought onto my radar if I felt

something was wrong in the session.

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And then I'd be, ruminating

going, what happened?

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What happened?

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What happened?

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What was wrong?

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What could I have done?

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They're mad at me.

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Maybe not to that extreme.

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it wasn't of my own decision to be honest.

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John: Yeah, for me, the first time

I ever had a coaching session review

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wasn't me that was reviewing it.

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I had to record it for someone else

to review, and that scared me and that

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made me realize I've never done that.

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And maybe I should, so I had to get a

coaching session reviewed and I got a

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lot of feedback and it wasn't all great.

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it was a lot of developmental feedback.

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It wasn't horrible.

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It wasn't tearing me to

shreds, but it was a lot.

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And it was there's so many

things I can be doing better.

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There's a lot of room for improvement,

which in some ways is good.

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There are others ways in which it made

me feel a bit I'm not all that, I'm not

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such a great coach as I want to be yet.

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there's work to be done, but it

did make me pick up a few things,

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notice what was really going on, and

see the value of, I've always seen

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the value of getting feedback, even

though it doesn't always feel good,

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even when it's your own feedback.

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Angie: Yeah, it's important.

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initially I was probably uncomfortable

with it, but it's because I was looking

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at it all wrong instead of looking

at it as a tool to better myself,

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because better coaching to me meant

reading a book, a new certification or

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something, and maybe that is still true.

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Learning something new.

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John: Yeah.

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Angie: Presenting it and practicing it.

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Even vocabulary.

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I just started getting into that,

another higher level of vocabulary

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that I'd like to use during sessions.

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But anyway, different story.

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John: Okay, we'll wait

for that to kick in,

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Angie: You're so funny.

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And it's true, It is very true.

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the real truth of the

matter is now I look for it,

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I'm not uncomfortable with

self-evaluation anymore.

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And I actually wish I had more opportunity

to even put it out there to other people

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Hey, listen to this recording of my call.

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What are your thoughts?

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Because we've learned to be self-aware

instead of self-conscious as coaches,

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you and I after all these years.

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But really, who?

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Telling us like we're

getting it right or wrong.

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Co clients might think we're

great and we might actually suck.

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We might be just really keeping

them comfortable and it feels good.

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So what's the tool,

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John: There's so many

things, look, I have this.

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Theory, I do think good feedback

should make you feel a little bit

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uncomfortable because if it's not,

you're kind of in your comfort zone.

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You're you're just hearing

what you expect to hear.

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You're not really getting

anything that's challenging you.

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So the discomfort shouldn't

be making you feel like crap.

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It should be making you feel

there's room to grow or there's

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some things I can improve on.

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And there's something to develop

here because if you are only hearing.

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Good things, you're not

getting valuable feedback.

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we want to hear what we do well, for sure.

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That should be definitely

included in our feedback.

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Look for what you do well in

your own personal reviews and

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if you're reviewing someone else

definitely should be doing that.

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And if you ever get a review from

somebody else, that is all negative,

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you should probably challenge

that and say, Hey, look, could

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you actually review this again?

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or add in some things that I actually did

well because there must be something and

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Angie: Yeah.

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John: yeah.

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But we do that for ourselves.

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we're our own worst critics

I think some of the time.

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But we should be able to at least

make ourselves feel a little bit

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challenged, hopefully in a healthy

way with our reviews and feedbacks.

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But I do think this is one

of the reasons why people are

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sometimes a bit scared of it.

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Angie: I'm actually taking a couple

of notes while we're talking today But

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you know, the other thing that kind of

got me into the mindset, the idea of

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evaluation, self-evaluation was when I

did work for this company, there were

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people much higher up the coaching totem

pole than myself who were listening.

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And watching, even sometimes live,

doing live coaching sessions.

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those are really tough to do

in front of people and to be

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rated by a group of peers.

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So there were levels and levels of

that, and I really think that that

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moment changed how I coached and my

perspective of the growth process because.

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I think I was always looking,

high performer, still recovering,

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overachiever my whole life.

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it kind of took me out of that space

where if I just allow it to be a

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tool to grow me incrementally as a

coach, there's nothing bad about that.

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Even if I don't get it perfectly

right, it's okay, but it was

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really, really uncomfortable in

the beginning and it wasn't even,

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I would hope to say to you that.

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If not for that experience with

that company, that at some point

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I might have said, maybe I need to

do a little self-evaluation here.

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I don't know that though, because

it didn't happen that way.

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So I don't wanna lie and pretend.

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John: I think there are times I've

experienced this, maybe you have

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as well, where you know that a

review that you might be getting

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from someone else could actually

be a bit of a pass fail situation.

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it, it can, it can affect your

future, but reviewing yourself.

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That's not the case.

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This is, this is not the

time to be hypercritical.

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This is the time to gather the data.

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Try, try and distance yourself a

little bit as if you are listening to

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someone else giving a coaching call.

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I know we can't completely

do that, but we can a bit.

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But try and get over that

you're hearing your voice back

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or seeing yourself on video.

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because, because people do feel

horrible about that and so.

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You don't want to, don't be

criticizing your appearance.

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Don't be criticizing the sound of your

voice, but you may want to notice other

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times where you didn't respond the

way that you wanted to or you would've

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preferred to have thinking back.

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Now with hindsight, you would've

preferred to have said this instead.

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Those are the kinds of

things that go right, great.

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Make a note of that 'cause that could

help you in future coaching sessions.

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This is much more have some

curiosity about this for yourself,

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but don't, don't hold, hold

yourself to a ridiculous standard.

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The goal is not to be perfect.

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The goal is to give yourself

something to improve.

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Angie: Yeah, and that's the thing.

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And implementation, I think is the key.

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It's the same way we would maybe challenge

a client, Hey, we just discovered this.

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We had this awareness, right?

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We discovered this awareness, we had this

awareness, this moment, this epiphany.

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Now what?

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What do I do with this?

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Oh, okay.

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There are some tools here.

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The things that I could improve upon,

expand upon that are great, right?

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Because it isn't this self-deprecating.

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It shouldn't be.

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It should be all positive.

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Even if you find I'm really great at

this, but I'm not so great at this.

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So implementation, you have

to even come up with a plan.

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all of our sessions are organic, right?

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In nature, so it's hard to say,

well, I'm gonna do this at this time.

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But I think bringing it to the forefront,

top of mind, and then implementation

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of that new practice, that is really

how we're gonna grow and expand.

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I mean, honestly, without

that type of, observation.

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How do we grow as coaches?

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How do we become better at what

we do beyond the book or the

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new certification or whatever?

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John: let me say this.

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when I worked in sales, one of

the things that we had to do,

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because our calls were recorded.

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We would have to, we would have

regular training and we would

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have to bring to those training.

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Sometimes it would be with

the owner of the company.

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Sometimes it would be with an external

trainer that had had to do the sales

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training, but we would have to bring

a recording of a call that went well

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and of a call that didn't go so great.

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and we would get complete round all around

feedback on that, on everything that

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went well and every, that didn't go well.

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So we were very clear on

what had to be improved upon.

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At first, that's incredibly uncomfortable,

but after a while, you really do come

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to value it, and you get a lot of growth

a lot quicker when you're getting that.

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I'm wondering though, do you

ask your clients for feedback?

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And if you do, how often do you

think we should be doing that?

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Angie: Yeah.

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So.

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Okay.

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There's a couple of things I do.

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The first thing I do is after

each, at the end of each session,

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I don't say, oh, what'd you love?

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What did you like?

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I don't ask that.

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I ask, what was a value?

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What was, what was a value for you today?

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And it's not because I need them to tell

me how great I am or how I'm not so great.

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It's me kind of diving into

what's resonating with them and

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understanding that more clearly.

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The second thing though is.

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Depending on how many sessions

of what package they purchase.

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if somebody purchases 26 sessions, which

is essentially a six month period, I

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will do the halfway mark and just do

a very strategic questionnaire that

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they get from me just so I understand

whattheir perception is of not just

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the actual coaching, but what would you

like to see more of from your coach?

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Do you feel you need

to be more challenged?

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Most people, I would say 85 plus percent

actually really do a great job with that.

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I have had the people that are well,

she should be nicer, or it's things

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low level things, which tells me that

they're still uncomfortable with the

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process, but that's something that I do.

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And then at the end I

will do the same thing.

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What was your overall experience?

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And I give them opportunity to not

just answer yes or no or do a rating.

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There's opportunity for

them to speak to me.

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And then if I'm working with a

corporate, a corporate client,

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who hired me to train or coach, I

should say, multiples of people.

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So not only does the client get it,

but then the corporation gets it

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as well, because I need to know how

this is working outside of these

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beautiful sessions that I'm delivering.

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So I do ask halfway through

and then again at the end,

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John: Which we're saying is good advice.

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think we have touched on this before

in episodes, this is especially

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important if you do work in a

team with other coaches or another

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organization with other coaches, if

you have people working with you.

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You should probably be not just

reviewing your own calls, but reviewing

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each other's calls and coming together

to do that in the same kind of way

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becausedunno if you remember this, but

when we were both working for the same

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organization for a while, I was trying

to get them to implement that we would

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regularly review each other's calls

and have co coach meetings to do that.

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I don't think they were super excited

about doing it, and I'm pretty

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sure they never implemented it.

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but I was really pushing for it

because I thought if we were hungry

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for development, hungry for growth.

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And to me this was one of the

easiest ways to get that happening.

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I'm not saying we didn't get any

development when we were there.

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We did.

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this could have been much more

valuable feedback to see how each

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other, how other coaches doing the

same kind of thing are working.

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What kind of questions are they asking?

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Learn from each other.

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where was something they

could have done better?

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Where was something they did really

well that you would want to emulate?

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Super

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Angie: Yes.

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Yeah, I was just going to bring up, if

you are a solopreneur, if you are that

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person, you're a coach, you sit in a

home office or my friend John here, he

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travels to an office that is just his, and

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John: Until the end of this week.

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Yeah.

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Angie: Okay.

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And we'll talk more

about that later, right?

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But, if you are that person who's

generally alone, I think if you're

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outside of an organization that is

specifically geared toward coaching,

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where hopefully you are being

challenged and always getting reminded

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of your own personal growth, right?

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Because that company has an

interest in you doing well,

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in delivering great sessions.

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Because if not.

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Somebody might sign on

once and then that's it.

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The name of the game is You're done.

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It's not great.

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It sounded good.

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So they have an interest in you growing.

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But if you lose that opportunity,

which is bringing me to what you

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just said, it is extremely valuable

for you to bring in people that.

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You trust andget it right.

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They understand coaching.

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I certainly couldn't ask somebody

I know a friend or a family member

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that's not in this field to listen.

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Even if they listen to a

podcast, they're like, wow.

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They think we're superheroes when they

hear us talking here on a podcast.

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It's a very different dynamic.

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But yes, I think there is great

value in utilizing the people that

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you trust to challenge you and say,

I think you did these things really

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well and this I felt got dropped off.

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Or, you and I did this recently, right?

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we kind of did this, and I have to

be honest, I dunno if I ever told you

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this, John, but I was uncomfortable.

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John asked me for feedback and I

had to look for it because it was

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a great session, but there was a

specific purpose behind this, right?

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That we did this.

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without getting into all of that.

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It was really uncomfortable for

me 'cause I adore him and love

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him and think he's amazing.

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So for me to come back and say, well

I think this, and he listen, anything

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that I gave him in terms of feedback, he

did receive well, which is why I don't

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think, utilizing the people you know and

love is a great idea because I initially

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was uncomfortable and I had to, I

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John: know that.

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I'm sorry.

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I.

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Angie: No.

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No.

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What do you mean there's

no, he's so funny.

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But I wanted to, because there was a

specific outcome that we were looking

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for, so I had to push past my love

and affection and put on my trainer

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cap, if you will, trainer, coach hat.

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' cause I was that person and really be,

I felt a, not harsh, but I was Hey, this

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was great, but this wasn't so great.

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I hope that that was, I don't know.

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We never talked about it again, but

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I

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John: We didn't need to.

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Angie: Even outside of the

reasonable, we're still here.

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Right?

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this is good.

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I would hope that even beyond what

the purpose was for that exercise,

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that maybe there's pieces that you

took away and said, I really should

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consider that or think about that.

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John: Hundred percent.

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Angie: excellent value in having of give

you that overarching Hmm, who are you as a

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John: don't, I really appreciate

that you did that, especially now

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I understand how that it was a

bit challenging for you as well.

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So thank you.

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Thank you even more.

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But yeah, definitely that

was really useful for me.

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And I dunno what this says about how

different we are, but if the tables

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were turned, I would have no hesitation.

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Angie: Okay.

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You heard it here first, folks.

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He would come at me guns a blazing and

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John: Don't really like that.

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Angie: I,

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John: I just have a perspective

that I think feedback is a gift,

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and that's how I look at it.

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I think honest feedback or valuable

feedback that helps you to grow

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and develop, even if it's a bit

difficult to hear, is a gift.

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and I would never present it in a

way of though, oh, hey Angie, this

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sucks to you are terrible at this.

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It would never be that.

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It would be, all right, here's

what I saw you did well.

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Here's where I think there's some,

potentially there was some room for

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improvement or what I, or it might

even be, here's what you could have

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done differently, or here's how

I might have handled it in that

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situation, if that's of value to you.

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it may not even just be saying,

oh, you should have done this.

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It might be more here's another option

for you that, in that situation that you

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might find helpful in the future, or,

you know, what you did was actually fine.

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that's really what it is.

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But I just view feedback in that kind

of way I guess I don't think about that.

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You're going to, maybe you

might get upset about it.

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'cause I think, you know, knowing you

as well as I do and anyone who's likely

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to ask me for that, I do tend to assume

that if there's a problem with the

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feedback, they're gonna let me know.

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Angie: Well listen, I think

that part of the, is part of the

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beauty of getting feedback is

there has to be a mutual respect.

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There has to be a respect.

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If you are the person receiving

the information, you have to be

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able to take that constructively.

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'cause it's not criticism, I don't

believe in constructive criticism.

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I think that is a BS term.

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I think constructive

feedback is really important.

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And I think the person delivering

needs to be a little bit sensitive.

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for example, you know, if you guys

haven't figured out by now, John and

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I are very different in our approach.

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He's more zen.

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I'm more direct.

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As a direct person, that doesn't

mean that I can handle everything

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and it doesn't mean that it's not

going to strike a chord with me.

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Right.

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Hit a, hit a nerve and you as

the delivery person, need to be,

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I think conscientious of that.

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Be respectful, be professional

so that you don't really incite

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any type of negative inflammatory

feelings with the other person.

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There has to be that mutual respect.

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If you're going to put

yourself in that position.

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this just came to mind when you and

I did work for that same company.

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One of the things that I really did

appreciate though, was coming on board

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and having other, more not, I don't

even think more seasoned in terms of

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being in the industry, but more seasoned

in terms of working at that company.

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People listening, people

watching, participating.

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While we were doing what we were

doing, and I really loved that.

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I really respected and

valued getting that feedback.

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Not because I wanted to get it

right, but because I recognized

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how much I needed that.

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And sometimes this was a beautiful thing

and I'm sure this happened for you.

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Sometimes people were actually

able to say, when you handled this,

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I really thought that was great.

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I wouldn't have thought of that.

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Not because they're validating us, it

was becauseI was able to, even as a

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student, be the teacher, which to me

also kind of reflected that I do know

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what I'm doing and there is value.

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I can still provide value

even in my imperfection.

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So that was kind of a cool thing.

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John: I think that opportunity is

always there to be the teacher,

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even when you're the student.

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I think we should always keep that student

mentality even when we are very seasoned

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as that we are eternal students as well.

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we are learning even from

those who may have much less

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time and experience than us.

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But let me ask you this, because I

think this is important and maybe to

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start to wrap up with this as well.

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But what are the questions you

would ask yourself to review with?

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Angie: this is my rule of thumb, what

went really well in that session today?

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In terms of they, did they have any

epiphanies, ahas, wins, whatever.

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What went really well that I can expand

upon, and that might even come from my

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perspective along with what they valued.

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And then the second question, it always,

always is, what can I even do better?

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Even if it went fantastic, it felt great.

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They had an epiphany.

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It's the perfect storm of greatness

in a session, which by the

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way, doesn't happen every time.

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It doesn't happen all the time.

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It's probably less time than we

would think, but if it's great, okay,

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what, what can I still do better?

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Where did I feel off?

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Was I distracted?

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there's a bunch of questions

that I will literally go through

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as I revisit that session.

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Absolutely none of it negative though.

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John: and you may come, and if you record

your session and play it back, you may

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come up with some other things as well,

rather than just pulling from memory

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what you feel went well, what may be,

where there was room for improvement, you

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might start to notice some other things.

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I would always finish

up with a review with.

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what could I do better?

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what could I work on to be a

better coach going forward?

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when you are reviewing that as

well as reviewing what am I doing

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better that I've been working on?

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Where have I made some improvements?

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Track your own progress with all of this.

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one of the things I have done

is put together a little.

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Review questions sheet for our listener

so that you can, it's gonna be in the

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show notes for you on YouTube description.

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You can go and download it free.

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You don't have to give us your

email address or anything like that.

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You can just go and get the PDF for free.

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And it's in the show notes just to give

you some simple questions that we've just

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been talking about, and a few more to help

you review your own sessions and know what

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:

to look for and what to keep working on.

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So we

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Angie: Oh, very cool.

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John: We hope you'll find that helpful.

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But, yeah, such an important area to

be reviewing and, getting the bit of

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:

external review as well where you can.

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But definitely reviewing yourself

too, getting some client feedback.

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All of these things gonna help

make you an even more amazing coach

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Angie: Yeah.

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There's no way you're going to grow,

if you get too comfortable in your,

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within yourself or with yourself,

you've stopped growing As a coach, and.

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the new clients that you receive

may not recognize it, but if you

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have repeat clients, it will get

stale, like day old bread sitting

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out on the counter in Arizona.

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Heat.

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Right.

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It will get stale.

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So this is definitely a practice that I

think most of us just don't do naturally

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and inherently unless we're taught

and it's illustrated, but great value.

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We

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John: We recommend it.

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Angie: we want.

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Yeah, absolutely.

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All

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John: if you're not growing, if

you're not growing, you're stagnating.

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So, maybe it's, maybe you're at the

start of that, but there's no need to be,

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Angie: Yeah.

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John: keep developing.

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The more you grow, the more

your clients can grow with you.

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Maybe some of them will just stay

with you even longer because of that.

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You know, I've had clients I've worked

with for years because I've kept my

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development growing all that time.

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I've

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Angie: Mm-hmm.

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John: I've worked with them as well.

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So much to get from this.

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Angie, I think we've covered a lot here.

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You happy that we've,

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Angie: Love it.

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John: some justice today.

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Angie: Love it.

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Yeah.

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John: Well, we'll come back

next time and do it again.

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We'll hit another topic, so make sure

that you don't miss that next week.

Listen for free

Show artwork for Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills

About the Podcast

Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills
Where coaching skills meet business development.
The Coaching Clinic is the go-to podcast for new and experienced professional coaches who want to grow a thriving, sustainable business and get better results with clients. Hosted by veteran coaches John Ball and Angela Besignano, this weekly show delivers actionable coaching strategies, business-building insights, and real-world tools to help you attract clients, master your craft, and scale with confidence. From powerful client conversations to group coaching design, sales, mindset, and marketing—this is your backstage pass to what really works in coaching today.

About your hosts

John Ball

Profile picture for John Ball
From former flight attendant to international coach and trainer, on to podcaster and persuasion expert, it's been quite the journey for John.
John has been a lead coach and trainer with the Harv Eker organisation for over 10 years and is currently focused on helping his clients develop their personal presentation skills for media and speaking stages through his coaching business brand Present Influence.
He's the author of the upcoming book Podfluence: How To Build Professional Authority With Podcasts, and host of the Podfluence podcast with over 150 episodes and over 15,000 downloads John is now focused on helping business coaches and speakers to build a following and grow your lead flow and charisma.
You can now also listen to John on The Coaching Clinic podcast with his good friend and colleague Angie Besignano where they are helping coaches create sustainable and successful businesses, and the Try To Stand Up podcast where John is on a personal and professional mission to become funnier on the stage and in his communication.

Angie Besignano

Profile picture for Angie Besignano
With early beginnings as an entry-level manager in the sales industry, Angie has spent more than 3 decades building her knowledge and expertise to create her master coaching and speaking brand, AngieSpeaks. After climbing the professional ladder, she started her own company and decided to focus her practice on High Performance Coaching. In doing so, she challenges individuals to elevate and grow, no matter what level they are at currently in their personal or professional lives.
Angie has created a strong following through her “tough” but “pragmatic” approach and challenges her clients to find the space that is holding them back the most. In doing so, their outcomes not only compound, but take root, so that results can be permanent. The tools she provides work in the “real” world and show up in their first interaction.
Angie has an unwavering passion toward the journey that fosters a true transformation for those that work with her. She delivers her content and speaking engagements with an authentic enthusiasm and curiosity that creates trust and rapport, allowing for a heightened experience.