Coaching Visibility: Boost Your Brand Recognition

John: 00:00:00

One thing that nearly every coach wishes for is to be more well

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known for what they do, but there are

keys to becoming more known in your

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industry, and many of us don't really

know what they are and end up throwing

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everything against the wall in the hopes

of finding one thing that might stick.

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We're about to open the coaching clinic.

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Angie isn't with us this week.

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She's very busy with her new client list.

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She's putting into practice all the

stuff we talk about on this show,

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and she is super busy, but she will

be back with us next time, and we

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are bringing back some of these solo

episodes as well so we can share more

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some of our individual knowledge,

experience, and expertise with you.

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Now, one thing I do know some stuff

about is being more known, how to

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get yourself to become more known.

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And I think there are three main pillars

to this, three essential pillars to this

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that I work with most of my clients on.

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Now one would be having a book,

but that's not the place to begin.

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For most people.

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You have to have a very

well figured out IP.

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For that, you need to know very

clearly who you're helping and ideally

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have a lot of experience in having

been helping people doing that.

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If you've got all that, then you

might well be ready to have the book.

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I think it's still one of the things

more than anything that can establish

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you as an expert, but so can, having a

podcast of your own or having a YouTube

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channel where you're putting out,

regular content that is specifically

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for an audience of people who you want

the help and helps to establish you

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and position you in your marketplace.

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But the other side to podcasting that I

think is most useful is podcast guesting.

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And it's not the first time I've

talked about this on this show,

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but podcast guesting is something

I work with my clients on.

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To help them become more known, because I

think there's a lot of opportunity there.

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Now one other element to this

would be doing speaking work.

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And that might be initially just doing

some speaking at a local Chambers

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of commerce or business networking

group or, local organizations.

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Probably doing some speaking for free to

get known, but from that likely to come

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some referrals and recommendations and

people talking to you either wanting to

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work with you directly or referring people

to you or you to other people that will

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start getting some work coming through.

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So this is all about creating lead flow,

lead generation into your business.

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Becoming known is one of the most

surefire ways to do that I was fortunate

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enough to have a conversation not that

long ago with Mark Schafer, who is a

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branding expert and has a book called

Known, which is all about this kind of

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thing, and we agree on a lot of things,

but he has some great insights as well.

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We do have to work to become known and

that moment where you realize that people

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do know you for what you do, that your

positioning is work, that you are seen

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as the expert, as the go-to person for

what you do, is incredibly powerful and

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will start to get you speaking bookings.

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It will start to get you client referrals.

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We'll have more people searching

for you online as well.

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Now I do think short of having your book

and having the speaking work, one of

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the things that can really lead up to

that and probably the most accessible

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thing for you, other than just being

able to post on social media, which.

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Can be a very loose strategy,

is being a podcast guest.

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Now, I do think now the fourth

element is, social media, but with

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that, I think you have to be very

clear on picking the social media

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channels that work best for you rather

than trying to be on all of them.

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you should really have your main social

media channel for for me, it's LinkedIn.

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Podcast guesting, I think is probably

where you have the most potential.

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Now I'll say it is not necessarily

the case that every coach

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does want to become known.

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You might be quite happy just in contract

work for other companies, and you don't

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need to have that big personal profile

and branding stuff figured out, although.

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Even in companies like BetterUp where

there are other coaches and you're

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still competing for work, is still

a good idea to make sure that you

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look as appealing and attractive as

a coach to the kinds of people that

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are coming into that organization.

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You might want to work with you as you

possibly can, and I do know from my

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friends who do work in the organization

who get their clients from BetterUp,

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that, there are things that their

clients tend to see in their

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profiles that attract them to them.

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So even there, you need to be considering

how you are appealing to the people who

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come through so that they select you

as the person that they want to work

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with and feel happy about doing that.

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But with podcast guesting particularly

is one of my areas of expertise.

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I just think it's a, very low cost

and easy entry point for most people.

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Now, you may hear from a lot of

people that it's very competitive

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to get into podcast guesting right

now, but it's still very powerful.

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My, perspective is a little different and

different to what you might hear those

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other people saying, because I don't think

it's as competitive as you think it is.

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I think the vast majority of people

who pitch podcast hosts do a terrible

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job of pitching themselves, and so.

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Sometimes you can see pitches and believe

me, podcast hosts get a lot of pitches,

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even shows who don't have guests will get

pitches for people wanting to be guests.

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And what does that really tell you?

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Other than that the person hasn't

even checked out your show at all

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and has no idea that you don't

interview people on your show.

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But this is really what

I'm talking about here.

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People do this very slap dash People

go for volume and think, well, if I can

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get on as many podcasts as possible,

then I'm gonna become more known.

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This is the attitude people tend

to have with social media as well.

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If I can be everywhere, if I can be

ubiquitous on all the social media

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channels, I will become more known

and it just doesn't work that way.

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You have to be strategic

about all of these things.

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You can't just publish a book and hope

it's gonna make you more well known.

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You have to have some strategy behind it.

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Otherwise, you are just rushing ahead

without any kind of plan whatsoever.

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Now, I'm a big believer in taking

action and certainly you, will get some

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results, but you probably won't get

anything as much as good as you could

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if you spent at least a bit more time

planning before you launch into it.

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but there is that art of finding

that point between too much planning

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and planning, just enough, and

then starting to take action.

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But most people with podcast guesting

sort of do this thing about, well,

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you may get this as a coach, you

may get this, that people will

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slide into your dms on social media.

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They'll slide into your

emails without invitation.

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Just trying to sell you a product or

service, convince you to hire them.

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I can get you this many bookings in this

many times, or put you in contact with

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the right kinds of clients, or I can get

you on a hundred podcasts kind of thing,

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and you don't know who these people are.

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More than likely you put them in

your junk folder and dismiss them.

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But they, never end.

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So they must get some

work through these things.

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But that is a spray and pray attitude.

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That's really just a hope for

the best kind of strategy and

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hope is not a great strategy.

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I've probably said it many, many times.

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It's really not a great strategy for

building and growing a business, not

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a great strategy for becoming known.

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You do need to be strategic, sorry.

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It would be things like finding some

podcast that would actually give you some

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value to go on that would give you some

notability that people might even talk

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about, where your potential ideal, perfect

future clients are gonna be hanging out.

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Maybe not completely, and that

maybe not a whole audience of them,

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but probably a good chunk of the

audience that would fit for you.

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Those are the kinds of people

that you want to make sure that

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you're getting in front of.

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So it does require a little bit more

work, and that really is where you have

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the ability to stand out above just

about everybody else in the industry,

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because most people don't do the work.

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They just do the automation

and send it out to everybody.

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Hey, this is the media one sheet.

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This is my client, this is why

they're so good, and they'd

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be a great guest in your show.

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And this is the stuff that they talk about

without the slightest look at the other

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person's show, whether they're a good

fit or checking them out, doing things

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a bit more different and taking a more

personalized and strategic approach is

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gonna make you stand out straight away.

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Being able to show that you've listened

to some of the episodes of the show that

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you're trying to go on is also gonna be

a standout moment for them, because most

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people who apply to go on the show, don't.

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Pitching them on a conversation

that would be valuable, admissible

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even for their audience, is

something that most people don't do.

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Sending video messages or, audio messages,

something a little bit different.

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Again, something that

most people just don't do.

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People do a really, terrible job of

pitching themselves to be on podcasts, and

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realistically, one of the things that can

help you get on this so much, is having

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a bit more strategy and personalization.

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Now, one of the things that I've

done to help my clients, my speaker

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clients to is because I believe

that this is such a cornerstone

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strategy for becoming more known,

is created an audio course for them.

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Now, I'm gonna give you access to

that, at least of the first three

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classes of that program, so you can

start the pathway to becoming a,

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Quality podcast guest and becoming

more known as a coach, if that's

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something that you would like to

do, would benefit your business,

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and I highly recommend it as well.

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You will find the link in the show notes.

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You can also go to present influence.com

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and if you look down the homepage,

you will find in the list of

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services, the strategic podcast

guesting mini course there as

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well, and get the link to it there.

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So the first three classes for

that, course are completely free

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to you as well as the resources

that come along with them.

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And if you do like it, it is still

currently available at the launch price.

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That is.

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Been tried and tested out by several

of my mastermind group before I

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even launched it, who loved it.

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Some of them have been podcast

guesting for years and got

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some great value from it.

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Stuff that they haven't even

realized as well to move forward.

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And it's gonna give you lots of great

resources, tools, guidance on the kind of

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equipment you should probably make sure

that you have, and how to actually do the

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applications the way that's most likely.

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To get you booked on the kinds of shows

that are gonna give you some results and

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move the needle for you professionally.

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And that's what it's all about.

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so I hope you'll at least go and check

that out and consider using podcast

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guesting as part of your strategy

to become more known as a coach.

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If you'd like to hear more of some of

the other ways that you can focus on

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becoming more known, then get in touch.

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Let me and Angie know and we'll cover

some more of these on more episodes.

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We both have a dear friend who has

a great strategy for, writing your

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book and getting your book out as

well, and we'd love to bring her on

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if that's the kind of content that you

would like to have from us as well.

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For now though, I'm gonna

wrap things up here.

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Angie's back next time.

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We'll have some more great stuff for you.

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We're gonna close the coaching clinic for

today, but we'll see you again very soon.

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Have an amazing week.

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Bye-bye.